Jellycat fans were quick to notice the resemblance between the TK Maxx bag charm and one of the brand’s popular charms
TK Maxx has seriously impressed shoppers with the product (Image: Getty)
TK Maxx fans have fallen in love with a “cute” £3.99 item that reminds shoppers of Jellycats. For years, Jellycat has delighted customers with its range of soft toys and gifts.
From life-sized plushies to character-themed bags and charms, fans have lots of adorable Jellycats to choose from. Now, shoppers can also pick up a strikingly similar bag charm from TK Maxx.
Several viral videos show shoppers finding £3.99 croissant-shaped charms in stores. While the design isn’t identical to Jellycat’s £23 Amuseables Croissant Bag Charm, it does offer a sweet alternative for shoppers looking for a bag charm for less.
Showcasing TK Maxx’s latest bag charms on TikTok, @harrietbrrrrr was delighted with the bargain find. In the video, which featured a croissant charm and a bag-shaped charm, the shopper urged followers to “run” to TK Maxx. “Guys and girls, run to TK Maxx for the cutest bag charms. It’s giving Jellycat and Hermes,” wrote @harrietbrrrrr. “I had to grab the Croissant.”
A viewer replied: “Oh no way, they’re so cute.” A second added: “Stoppp, I got the same one today – he reminded me of my huge jellycat.” The shopper replied: “Right !!! It was £3.99 – such a no-brainer.”
Elsewhere on TikTok, another fan said: “I was so happy when I saw it. ” Meanwhile, a shopper who fell in love with several charms, including the croissant, agreed that bag charm fans should “run to TK Maxx.” In the video, @heather_munro showcased more food-themed charms.
Alternatively, Jellycat lovers might like Home Bargains’ Valentine’s Day range, which has also drawn comparisons to the popular toy brand. Posting on TikTok, @Fenloninteriors_ told viewers: “Jellycat lovers, get yourselves down to Home Bargains because they have brought out Jellycat [alternative] heart keyrings.” The fan added: “Not only that they are £1.99. How cute is he?”